Wednesday, 6 November 2013

Influential Music Videos

Kanye West Ft. Kid Cudi - Welcome To Heartbreak

I was particularly influenced because of the editing style. The video adopts a glitch art approach and is meant to resemble the playback of a broken VHS tape. The editing helps the video flow well despite the distorted effects, by joining each movement of the artist to the next movement . This is done by the glitched areas of the video forming to create the face or performance of the artist. The performance of the artists are also very good which help to emphasize the lyrics of the song and make the video visually pleasing for the audience. Goodwin's theory could also be applied to this video because some of the lyrics match the visual effects of the video


WZRD - Teleport 2 Me, Jamie


Like "Welcome To Heartbreak", the video for "Teleport 2 Me, Jamie" is aided by good visual effects and performance of the artists. The video is particularly slow paced to match the pace of the song which
is a deliberate editing decision. The use of colourization and the use of fluorescent colours like pink and purple reflect the electronica elements of the song and create an almost synesthesia effect in the video which is aesthetically pleasing for the audience. The performance of Kid Cudi also adds to the video. His performance portrays a lot of emotion which reflects the themes of love and pain in the song. This is a typical convention for rock songs and makes viewing more enjoyable for the audience.

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