Music Video Evaluation

"Unfuckwittable" Ft. Aos Alaa


For our 20 second music video we chose the Kid Cudi track "Unfuckwittable" because it had a good intro to the song which could be complimented with well edited visuals. Because the track is a slow paced song we decided we were going to use slow paced visuals which is why we used slow motion for all the shots. Since there are no actual lyrics in the opening of the song, instead a vocal sample, we focused more on the visuals complementing and matching the actual sound of the music rather than focusing on the performance of the song and lip syncing. We used just one frame throughout; extreme close up, which along with the slow motion, looks very good against the slow, almost mysterious sounds of the track.We also used a quick cut to black shot in the middle of the sequence with a small red text of the song's title. The red on black colour way was a deliberate choice along with having the title relatively small because it fits with the theme of the song. Overall, the decison to use only one framing technique and only two shots for the whole sequence worked effectively because it leaves the audience wanting more and wanting to see how the rest of the video would look once the main part of the songs starts and how the song is performed throughout the rest of the video.

TE$T

YMCMB