Digipak Templates

Tri-fold Digipak

• 6 panels
• Either disc tray or slot for disc/booklet
• Folds inwards 

4 Panel Digipak

• 4 panels
• disc tray or slot for disc
• book-like opening and closing

8 Panel Digipak

• 8 panels
• Either disc tray on inner panel or printed images
• Slots for disc or booklet
• Usually used for digipaks with more than 2 discs

10 Panel/12 Panel/Cross Digipak

• Either 10 or 12 panels
• Middle disc tray or slot
• Slots for booklet in either panel
• Can fold out into a cross shape or into one long panel

Website Research

HAIM - http://haimtheband.com

As you enter the home page of haimtheband.com, you are taken to an embedded video of the video for "Forever" behind the band name and the album name with the option to buy the album (redirected to iTunes) or enter the site. The embedded video has become a feature of many artists' sites.

When you reach the home page, the header of the site features the band logo, links to different sections

of the site and also external links to various social media sites for the band.

The site has a very easy navigation system which makes it easy for the user to find section of the site. The section for tour dates is simple, featuring dates, locations, venues and external links to purchase tickets. 

The media section of the site features a two column layout of screenshots of videos which are links to videos embedded by YouTube on the site. Once on a video, there is a comment section below for FaceBook users.

The site also features a contact page which contains the contact for people in charge of various press for the band, e.g. booking (both US & international). The section also contains a link to the band's sound cloud and an option to sign up for the mailing list for the site.

Kendrick Lamar - http://kendricklamar.com

The official site for Kendrick Lamar uses a black and red colour scheme throughout the site. The home page features the latest news on the artist e.g. tweets, music, performances etc.

The music section gives the user the option to purchase Lamar's latest album from iTunes (also, share the link on social media) or stream the album on Spotify. The sidebar of the site also refers you to iTunes by clicking the thumbnail of the song you want to purchase

The user can view photos of Lamar in the photos section. The photo gallery is easy to navigate through and allows the user to save the images to their computer.

The tweets section of the site allows the user to view the latest tweets from the artists which are embedded in the site and links to the twitter page of Lamar.

The site also has a link to the TDE store, which is Kendrick Lamar's record label, where you can purchase merchandise from other artists signed to the label.

Drake - http://octobersveryown.com

The home page for Drake's site is a plain black background with an easy navigation system in the header.

The store section of the site features a gallery of the available items which all link to an external cartel store where you can purchase the items.

Like many artists, Drake's site features a page where you can purchase his latest album. The page features two album covers (standard & deluxe edition) which link to iTunes where you can purchase the album.

The site also has a page advertising Drake's OVO Fest concert, adverting the dates, performers and venues. The image is a link to the ticketmaster page where you can purchase tickets.

Digipak Research

JAY-Z & Kanye West - Watch The Throne

 

The packaging for “Watch the Throne” is high-end art created by acclaimed designer Riccardo Tisci of Givenchy. The softpack, when opened up, turns into a cross-like shape printed on gold mylar with Tisci’s patterns embossed throughout. The package also includes an 18-panel poster that features Tisci’s artwork as well as lyrics to the entire album. The CD is a special edition black colored disc which is not standard with normal packaging. In tune with his codes for Givenchy, Riccardo Tisci created an artwork that channels most of his aesthetics: symmetry, lightness, darkness, sharpness and 3D. The all gold outer packaging reflects the luxurious themes and sounds of the album, described by JAY Z as "castle music". However, the use of black and twisted imagery in the inner packaging represents the darker themes of the album. 

Creative Direction: Riccardo Tisci

Art Direction: Virgil Abloh & Kanye West

Lana Del Rey - Born To Die

The packaging for Lana Del Rey's "Born To Die" is a gatefold paperboard digipak and contains a disc and lyrics booklet. The artwork of the album takes a minimal direction with a off-white colour scheme. The front artwork features a mid shot of Del Rey with her name and the album title. The back cover is very minimal, only featuring the album track list, label logos and legal statements. The disc design follows the minimalistic approach with a hard white print and 3 roses on the edge of the disc which also fits the romantic themes of the album. The booklet inside the album's packaging features the lyrics of the the album printed on an off white background with ink splatters in gold and blood splatters. A PDF version of the lyrics booklet came with the iTunes version of the album.


Art Direction: Anna Brun




2 Chainz - BOATS II: Me Time

For his second album titled "B.O.A.T.S II", 2 Chainz and DONDA Design Agency used a trifold digipak. All 3 panels on the outer packaging are the same image of 2 horizontal cuban link chains intended to open up and have the look of 2 chains hanging, this is an obvious nod to the artist's name. The interior packaging follows the idea of forming one image and each panel, together, forms an close up of 2 Chainz's hands with particular attention to the details of the jewellery he is wearing which emphasis his wealth, a strong theme throughout the album. The album contains a lyrics booklet which also feature various imagery of 2 Chainz, an eagle (or a bird, which is a common metaphor for cocaine in hip hop) and a clock which indicates me o'clock which goes with the sub title of the album "Me Time".

Artwork: Joe Perez
Creative Direction: Kanye West & Virgil Abloh

Requesting Permission To Use "So Many Details"

Email written to the management of Toro y Moi.