Good location
A good location will compliment the video making it look interesting this will help to keep the audience hooked as they are watching the singer and the location the whole time.
Strong performance
For any successful video to succeed it will need to have preformers who look the part, they must be in time, sharp and powerful so that it looks professional.
Range of shots
Different shots such as close up, extreme close up, medium and long shots will help to make the video seem worth watching, it will allow the audience to feel involved and keep them hooked. Likewise it will give us a the ability to view the location from a variety of ways.
