JAY Z Ft. Swizz Beatz - Onto The Next One

The video for JAY Z's "Onto The Next One" is one shot entirely in black and white. This is another video which relies heavily on the editing. The quick cuts between different objects on the screen is what makes the video so good. Throughout the video we see different objects over a blank screen. These objects are linked with the lyrics being said at the time, this is why the cuts are so quick and so frequent. The video could be described as an abstract one as the meaning of most of the symbols and objects seen in the video are not immediately obvious and cut away so quick that the viewer does not have time to try and work out what it is. This is a deliberate editing technique which will make the viewer go back and annotate the video on a much deeper level and make their own interpretations of what they think the meaning of these symbols are

Tyler, The Creator - Yonkers

In 2011, Tyler, The Creator released the video for his track "Yonkers". This video was praised by fans and critics for it's bold approach. The video is entirely in black and white and uses mostly mid shots of Tyler sitting on a stool in a blank room. A noticeable camera technique used in the video is the use of out of focus shots. The camera often moves out of focus of Tyler which gives the video an almost horror movie like vibe to it which would make sense given the content of the video (Tyler eating the cockroach, the black eyes and then eventually killing himself). Also, the use of silhouettes is effective. We first see this used when Tyler throws up after eating the cockroach and then when we see his legs struggling after he hangs himself. Another thing to note about the video is that it is shot in one entire shot, there is no cuts throughout the video.

Kanye West Ft. Rihanna & Kid Cudi - All Of The Lights

The video for Kanye West's "All of the Lights" is a visually minimal, very fast paced video which is very effective as the song itself is quick tempo. The video uses a lot of quick cuts to match the speed of the song. The editing mainly consists of quick cuts between varied fonts of different colours which depict the lyrics of the song or other things (e.g. the artist's name). However, when an artist is performing onscreen, they are in front of a black screen letting off a white light with strobe lights (either white or varying colours) being placed on them. The editing style of the video was also inspired by the opening to the 2009 French film "Enter The Void".