Friday, 16 August 2013

Kanye West Ft. Rihanna & Kid Cudi - All Of The Lights



The video for Kanye West's "All of the Lights" is a visually minimal, very fast paced video which is very effective as the song itself is quick tempo. The video uses a lot of quick cuts to match the speed of the song. The editing mainly consists of quick cuts between varied fonts of different colours which depict the lyrics of the song or other things (e.g. the artist's name). However, when an artist is performing onscreen, they are in front of a black screen letting off a white light with strobe lights (either white or varying colours) being placed on them. The editing style of the video was also inspired by the opening to the 2009 French film "Enter The Void".

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