JAY Z Ft. Swizz Beatz - Onto The Next One

The video for JAY Z's "Onto The Next One" is one shot entirely in black and white. This is another video which relies heavily on the editing. The quick cuts between different objects on the screen is what makes the video so good. Throughout the video we see different objects over a blank screen. These objects are linked with the lyrics being said at the time, this is why the cuts are so quick and so frequent. The video could be described as an abstract one as the meaning of most of the symbols and objects seen in the video are not immediately obvious and cut away so quick that the viewer does not have time to try and work out what it is. This is a deliberate editing technique which will make the viewer go back and annotate the video on a much deeper level and make their own interpretations of what they think the meaning of these symbols are